Branding & Identity - PAW PAW FOSTERING
objective For this project, the objective was to design an identity and branding strategy for a cause/project of our choosing, that would address a current social issue that reflected a passion or interest of ours. The design needed to demonstrate the idea in a clear, compelling, and accessible way.
solution For my brand, I came up with a company called Paw Pad Fostering. The story behind the name comes from the bottom of an animal’s foot, a paw pad, but “pad” is also a synonym for “home.” This play on words also directed how the logo looked. I designed the logo to be a paw print, but adjusted the inside of the paw, giving the entire logo a house-like look too. The goal of the company was to help connect people to foster pets at local shelters, to help them become adoptable. The final product included a stationery system which had a letterhead, envelope, and business card for the brand, along with an app interface, direct mail, and merchandise, like a pet collar and bandana, shirts, and mugs.
Check out my Process HERE
Final Logo Design
PAW PAD Deliverables & Mock Ups
Stationery: A business card (with two different colored backs), a letterhead, and an envelope.
Direct Mail - Two Variations of Orange & Turquoise
Phone App - Included: a phone app page with PAW PAD application icon, an app splash page, the login page pt. 1, the login pt. 2, the app home page, a profile page, a "pet search," a pet profile, an "appointment confirmation," and "your pets."
Merchandise - Included: Shirts, pet collars/bandannas, a mug, and phone cases.
